What do cross-country road trips, wedding speeches, and social media have in common? Planning. I can’t help you with your road trip or wedding speech, but a solution is had by me for planning your next social media marketing campaign – by using a social media calendar!
Most marketers now recognize that social media is integral to an efficient inbound online marketing strategy. With so many social networks available to us, it’s imperative to stay organized and cover when and what you would share on these platforms.
Before we dive into our set of top tools to remain organized, here’s what you need to know about social media calendars and just why they’re essential.
What is a social media calendar?
A social media calendar is a rundown of your upcoming posts organized by time and date. A social media calendar can be considered a spreadsheet, digital calendar, or interactive dashboard.
To get the most value out of your social media calendar, it could add the following:
Enough time and date a post is going live
The social media account or network shall go go on
Materials that will be included, such as copy, hashtags, links, and graphics
How to Create a Social Media Calendar
To create an efficient social media calendar, you should:
Conduct a social media audit.
A social media audit assesses your social media presence, accounts, and engagement which means you is able to see what’s working, what’s not, and where improvements need to be made.
Choose your social media channels and this content you’ll post.
After conducting a social media audit, you should comprehensively understand which channels your audience uses and the sort or kind of content they prefer. You should use your findings to determine which social media channels you’ll leverage and this content you’ll post.
For example, you may notice your audience prefers your behind-the-scenes content on Instagram but would go to Twitter to ask questions and find out about your product. In that full case, you can post fun behind-the-scenes Reels and photographs on Instagram, then use to talk about information about your product and answer consumer questions Twitter.
Decide what your calendar will include.
Your social media calendar should be tailored to your targets and business, so you’ll need to include information in our calendar that can make your desired results.
To start, your calendar will include these:
The platforms you’re using
Day and enough time your posts will be published The
Links, graphics, videos, and copy
As you become more adept with your calendar, you might expand it to feature the following:
Platform-specific materials include Reels, TikTok LIVE, polls, shoppable posts, etc.
The associated or vertical campaigns, such as product contests and launches
Your calendar is complete Once, share it with your team and stakeholders to get their feedback to ensure it meets everyone’s needs. As the calendar is employed by you, you might find ways to improve or expand after it; you need to be accessible to ongoing feedback.